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"New dragon fruit variety can be stored for longer time"

Thanks to its unique climate, Hainan is a natural cradle for various tropical fruits in China. Some fruit can be supplied throughout the year. Hainan Tiandiren Ecological Management (Group) Co., Ltd, one of the leading enterprises in the Hainan fruit industry, held the “2019 Tiandiren Pineapple Harvest Conference - Tiandiren Poverty Alleviation Product Introduction Conference” in mid-June. Witnessed by various media outlets and major buyers, they introduced their red fleshed pomelo and a new dragon fruit variety and reported in detail their sales results of over one million boxes in the pineapple season.

Mr. Wu from Tiandiren stated: “We started selling our new dragon fruit variety this year. We currently have a total planting area of ​​120 mu and plan to expand to 2,000 mu next year. Therefore, it is estimated that sales will increase significantly next year. From the market feedback obtained, the popularity of this new variety among consumers is high. In terms of prices, our farm gate price is at 8 yuan/kg, and the market price has reached over 10 yuan/kg, but it’s still very popular on the market.”

The reason for the high level of attention is mainly due to the fact that this new variety has many characteristics that other dragon fruit does not have. "Our new dragon fruit variety is a variety approved by the Ministry of Agriculture of China and is currently being incubated. The new dragon fruit variety has the advantage of self-pollination, and the flesh is pink with a jelly-like texture. It can be grown during the off-season and is less affected by the weather. In addition, compared with existing red flesh varieties who have poor storage abilities, the new variety can be stored for more than 15 days in cold storage, bringing a strong market advantage." Mr. Wu said.

This year, Tiandiren successfully sold more than 1 million boxes of pineapples, setting a new record. "The ability to achieve this success is mainly due to the fact that we focus our pineapple marketing on the fruit retail chain channel. By organizing branding and promotion events, we have strengthened our quality control management. At the same time, we have also been developing the second and third-tier wholesale markets. Data shows that our sales this year have grown by 21% compared with the same period last year, and it’s estimated that sales will further increase by 8% next year (in 2020). In order to meet the strong demand of the Chinese market for high-quality fruit, our planted area is expanding. We hope to further promote our brand in the future, and make it a strong high-quality fruit brand in the hearts of Chinese consumers." Mr. Wu expressed his joy.

Wu Qicong - Vice President of the Group
                     Marketing director
Hainan Tiandiren Ecological Management (Group) Co., Ltd.
Phone: +86 898 6850 5055
Mobile: +86 188 8926 1650

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