Walmart customers in China will soon be able to scan QR codes on stickers attached to fresh products to acquire detailed product information including “the source of the scanned products and geographic location, logistics process, product inspection report, and many more data points”.
An initial batch of 23 product lines has now been tested and launched on the new Walmart China Blockchain Traceability Platform with an additional 100 product lines across 10 categories due to go live by the end of this year.
By the end of 2020, 50% of all packaged fresh meat sales are expected to be traceable via the platform, along with 40% of packaged vegetables and 12.5% of seafood.
“Walmart has always worked to provide reliable products of quality and convenient services to customers, which is our core value proposition,” says Shi Jiaqi, chief corporate affairs officer at Walmart China.
“With this target in mind, Walmart has continuously invested in the whole supply chain, from source procurement, commodity strategy and supply chain construction, to store and e-commerce platform operation management. We use digital methods to improve efficiency and transparency, providing products and services of quality to customers and making life better for busy families in China.”