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China: "Ningxia goji berries enter peak sales season"

“Zhongning, Ningxia Province, is an area with the largest export volume of goji berries in China. The harvest of fresh goji berries here begins in June each year and lasts about 3 months, ending at the end of August. After that, dried goji berries will take over more market share. This year’s fresh goji berry season officially kicked off with an opening ceremony in June. Currently, fresh goji berries from Ningxia have entered peak sales season.” Mr. Guo, Sales Manager at Ningxia Baishi Hengxing Food Technology Co., Ltd. said.

Goji berry cultivation center

“Ningxia has been growing goji berries for thousands of years. Unlike other production areas, Ningxia has ample sunshine, effective accumulated heat units, a large difference in temperatures between day and night, and unique water quality. The unique geographical conditions and micro-regional climate provide the most ideal natural environment for the growth of goji berries, and the berries truly benefit from them. Ningxia is not only experiencing year-on-year growths in production and export volume, but it is also the only production area in China of goji berries with medicinal values.”


Fresh goji berries


“Thanks to the stable weather conditions throughout the year, the quality of Ningxia goji berries this season is better than that of the previous season. The supply of fresh goji berries is relatively limited, and the season is shorter this year, but the supply of dried goji berries is abundant and can be supplied throughout the year. In terms of prices, the price of fresh goji berries varies among varieties and sizes. Among them, the Toucha goji berry has the highest medicinal value and the best sizes. Currently, the price of fresh goji berries that just became available is between 36 yuan and 56 yuan per kilogram, not much different from that in June at the beginning of the season." 

“Compared with other produce, the fresh goji berry has a shorter shelf life, therefore, we only supply fresh goji berries to local markets at the moment. However, dried goji berries are available to markets all over the world, especially in high-end markets such as Europe and the United States. Consumers from these markets appreciate the health and medicinal value of goji berries more. They also have a stronger purchasing power and are willing to pay a premium for them. We are a company that has its own cultivation center and factory in Zhongning, Ningxia, and this integrated system guarantees the quality and stability of our products. We welcome business partners who are interested in working with us to get in touch."

More information:

Mr. Guo - Sales Manager
Ningxia Baishi Hengxing Food Technology Co., Ltd.
Tel: +86 189 9518 1664
Email: evan@gojihome.com 

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