Pink Lady sells 15% more apples on Dutch market

Despite the downturn in the consumption of apples in the main EU markets, Pink Lady ® was still able to achieve good results with a sale of 170,000 tonnes (compared to 178,000 tonnes in the previous season). This slight decrease, caused by weather conditions that affected the harvest, was no obstruction to conquering market share.

Pink Lady ®  had another strong presence on all markets in Europe, and this despite the consumer market for apples struggling (-12.2% in Germany, -9.8% in Belgium, -3.5% in France). Pink Lady saw growing sales in 3 top markets: the Netherlands with over 10,000 tonnes (+15%), France with 22,250 tonnes (+14%) and the United Kingdom with over 33,000 tonnes (+9%). The rise of the market share was also notable in most countries, particularly in Ireland (+5 points), Germany (+1.5 points) and France (+0.8% points).

Pinkids® , the Pink Lady ®  apple for kids, continues to grow by 20% over last season, particularly thanks to new search engine adverts in Germany, Spain and Belgium. Pink Lady® sees its brand recognition grow on all markets since 2016 (date of the last poll). 7 out of 10 countries scored over 80% when it came to direct recognition of the brand: 81% in Belgium, 92% in Ireland and 89% in Denmark.

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