An analytics tool was generating plenty of interest at Hort Connections for those wanting to understand their category and what happens through each stage of the supply chain.
As market researchers and analysts, FreshLogic are always looking at what's happening in the fresh industry across the whole supply chain, and how to leverage data for profound insights.
You can see your category, retail market share by retailer
"We understand the market information and insights required to shape a more meaningful level of business planning and have developed a platform Freshlogic Analytics with enhanced capabilities. It covers a complete set of fresh fruit and vegetable market information and insights made available through a best of class online access system Tableau business intelligence software and is designed to provide a tailored view of a fuller set of market information. It includes an analysis engine to generate category specific insights, from production, trade, wholesale, retail & promotion, through to household buying patterns (including shopping trips), consumer attitudes and values," explains Martin Kneebone Managing Director at FreshLogic.
Shows volume and value by channel
The content covers the whole supply chain from production, wholesale, food service, international trade, and a full view of retail shares and promotional activity that align with household buying metrics. Further content on consumer values and buying patterns is assembled to guide market and product development decisions.
These aim to interpret market and supply chain conditions, or address challenges faced in food supply chains associated with changes in the preferences of consumers, supply dynamics, and economic settings.
Showcasing the growth drivers of vegetables
"We have a range of unique research tools and analysis methods we use, from Mealpulse food consumer panel and DocketData, to Adwatch capturing retail promotional detail to product level pricing at wholesale, retail and household levels."
Shows supply chain coverage of Freshlogic Analytics
"From seed to service, growers to grocery stores, harvesting to households, our live analytics offer the most informed market edge in Australia."