Red and Rainier cherries from the Northwest hit the stores this week, and retailers were quick to capture interest with attractive prices. Pluots joined nectarines, peaches, and plums to round out tree fruit offerings from several states. Sweet onions from Georgia, Texas, and Washington were showcased with red and Russet potatoes. Ads for summer vegetables continued to focus on grilling, with zucchini, yellow squash, asparagus, portobello mushrooms, corn, and bell peppers featured in virtually every flyer. Independence Day floral arrangements and bakery items were showcased for the holiday next week.
Total ad numbers this week were 392,793 a 7% increase from last week’s 364,868. The total number of ads broken out by commodity groups: fruit 219,358 (56% of all ads), onions and potatoes 35,816 (9%), vegetables 133,860 (34%), herbs 1,394, and ornamentals 2,365. The number of ads for organic produce was 48,591, 12% of total ads.
The following are the prices of major advertised items (3,000 plus stores) this week, compared to the same week last year. Significant increases in price for fruit items this week included avocados at 28% and strawberries (organic at 16% and conventional at 12%). Significant decreases included seedless grapes (black at 31%, red at 29%, white at 25%), limes at 13%, and blueberries at 13%.
Significant increases for potatoes and onions this week included yellow sweet onions (3 lb at 19% and per lb at 11%). There were no significant decreases. Significant increases in price for vegetables this week included packaged salad at 21% and tomatoes at 17%. Significant decreases included Portobello mushrooms at 24%, cucumbers at 19%, green peppers at 10%, and on-the-vine tomatoes at 10%.