China: The first Hema Mini opens

The He Xiao Ma store in the Zhonghai Huanyuhui building in Shanghai "changed its face" on June 20th, becoming the Hema Mini,  the first in China, as reported by Yingshang Net. There are areas for bakery, bread, hot food, refrigerated goods, frozen food, seafood, fruit and vegetables, as well as standard products, in the new Hema Mini store, and it is equipped with professional processing services.

Another new area is the non-standard product area that offers daily vegetables, poultry and meats, with a larger range and an increased area compared with before.

It is reported that Yi Hou, CEO of Hema, once said in the forum that in addition to the standard stores (Hema Fresh), Hema is also launching four new store formats: Hema F2, Hema Market, Hema Mini, and Hema Station. These four new formats can be understood as sub-brands of Hema.

Source: Haizei Fresh

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