On a global scale, people are increasingly aware of eating healthy. Therefore, fruit and vegetables are becoming an increasingly important part of consumers' daily lives. In China, this trend is not only reflected in the consumption of fresh fruit and vegetables, but also in the consumption of processed products such as fruit drinks or jams.
According to Monica Ou, International Sales Manager at Shanghai Chenfei Machinery Technology Co., Ltd., the consumption of processed fruit drinks has been increasing year by year. “At the same time, people are more and more focused on the importance of processed fruit and vegetables. As a company specializing in the production of food processing machinery, we have observed the growing demand for such products in the market. Especially in China, sales of processed juices continue to increase in recent years. In developed countries, this processed fruit beverage has commanded nearly 50% of the beverage market, but in China, it’s only 20%-30%. Therefore, we believe the China market still has a huge potential, and will further develop in the next few years."
The company’s stand at a trade show
Lulu and Monica Ou at the Asia Fresh Expo this year
Shanghai Chenfei Machinery Technology Co., Ltd. is an international company providing mechanical equipment to a wide range of customers around the world. In addition to machines that produce fruit drinks, they also offer machines for producing concentrated jams, preserved fruits, dried fruits and sauces. “We have a lot of consumers in Africa, where our ketchup line and mango line are the most popular products. When entering a new market, we make sure to have a good understanding of this market and its needs, in order to provide relevant technical support and solutions. For example, I learned that some countries in Africa had banned importing tomato sauces, forcing them to supply themselves through deep processing, bringing business opportunities and good market prospects for us. Soon as we began to enter the overseas market, we positioned ourselves in Africa and the Middle East, because these markets have a high demand for our machines. Importantly, there are many farms in these countries and regions, which ensures the stability of demand."
In order to introduce their machines to more companies, they have participated in many food and beverage trade shows around the world to meet new customers. In addition, they have seen a lot of potential in the “Belt and Road” initiative, they are therefore also focused on those countries participating in the initiative. “Building on this, we also hope to expand our business to other regions in for future, European countries for example, to provide them with our high-quality machinery and equipment.
The food processing machinery industry is very competitive. There are many companies in China that manufacture machinery and equipment, but there are not many with their own large facilities like us. We also continue to expand our facilities, and now have a 300-acre facility in Huangshi, Hubei. In addition to overseas markets, we are also very popular in the domestic market, especially in Xinjiang, Guizhou, Yunnan, Sichuan and other important agricultural production areas. Many companies have purchased our production lines to carry out deep processing. For example, in Cili, Guizhou, 60% of the local machinery and equipment are purchased from us. "
The Shanghai Chenfei Machinery Technology Co Ltd. works with many technical universities in China to jointly improve the performance of mechanical equipment. In addition, they have adopted German and Italian technologies to further develop their machines.
“Quality and safety are of paramount importance to us. We are always striving to provide our customers with the best machines and post-sales services to ensure that the machines are well maintained. At the meantime, we offer their staff guidance and training to make full use of the machines. We are also currently focused on the development of the countries participating in the “Belt and Road” initiative and hope to achieve better performance in these countries.
Through our state of the art smart equipment, we can help these countries further improve their deep processing of fruit, provide the local people with safer and healthier products, and drive the development of their local agricultural industrialization to a higher level."
Contact：Monica Ou - International Sales
Company：Shanghai Chenfei Machinery Technology Co., Ltd.
Address：No. 299, East Songnan Road, Qiandeng Town, Kunshan City, Jiangsu Province, China.