"Guaranteed traceability is key to the successful launch of our new grape brand"

Yunnan is a major grape production area in China. Even though the grapes produced in this area are of good quality, sometimes it is still hard for farmers to find the right sales channels. Therefore, this year the Chinese government started a new initiative, they began to work together with some professional grape farmers and some experienced sales persons, to bring more of the grapes on the market.

As Mr. Guo Wei from Yunnan Pure E-commerce Co Ltd explains: “This year we started a new brand name which is called ‘i bingoer’. With the full support of relevant government agencies and our strong promotion, the brand has successfully entered the market. In order to build a good brand image, only the best quality grapes can use the brand, and every bunch of grapes sold under the brand undergoes a strict production control. This year we will sell three different grape varieties under this brand name, Sunshine Muscat Grape, Binchuan Red Globe and Crimson Grape.”

Every fruit that is produced needs a lot of care
“We produce every grape with a lot of care. Every bunch of grapes consists of about 60 to 80 grapes. When the grapes are still in their growing process, we cut some of them to stimulate the growing process. In total 60-80 grapes are left to the bunch, and that is why they can grow so smoothly. Furthermore, we also control the sizes of the grapes, most of the time the grapes are around 15-18 size.”

They also take good care of the growing process and educate the farmers on the production. The circumstances in Yunnan are also quite special, as Mr. Guo Wei explains: “In Yunnan, the grapes all grow at a high altitude. The lowest point in the valley starts at 1100 meter above sea level. And the mountain is 3300 meter high. We grow our grapes at between 1100 and 2000 meters above sea level. That is the best area to grow the grapes, after 2400 meter, it is not possible to grow the grapes anymore.

Because we grow at between 1100 and 2000 meters, the grapes are also harvested at different moments, because the seasons start at different times. For example, grapes produced at 1400 meters will come on the market in June and grapes produced at 1800 meters will come on the market two months later.”

Besides the careful production of the grapes, I bingoer also provide a QR code on every grape package sold. “When we sell our grapes, we provide them with a QR code. This QR code is connected to our APP, where the consumers can track their grapes - from the production area to the store. In this way, consumers can scan the QR code to trace all the information about the grape, including information on the origin, planting time, harvest time, and the amount of fertilizer used, as well as pesticide detection, etc. They can find all the information back in the overview. In this way, the consumer can eat the grapes without worries about the quality or origin of the grapes. This is an important part of our company, because we want to guarantee that everyone can eat healthy, high quality and safe grapes.”

Mr. Wang
Yunnan Pure E-commerce Co., Ltd.


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