Three salads in one, hydroponically produced
The special feature of SalaJoe salads: they are offered as a trio - three salads in one, either in single colors or as tricolors - with the root included. Another plus is that Haubners produces the lettuces hydroponically in a resource-saving way. Fully automatic hydroponics cultivation and optimized land use can be done with half of the energy, water and fertilizer compared to conventional cultivation.
SalaJoe lettuces with their roots included offer easier handling in purchasing, transport, refrigeration, storage and product placement compared to traditional lettuces. "SalaJoe is the first lettuce that is available all year round in fresh and consistent quality - which provides continuity for customers and end customers," says Haubner. In addition, the SalaJoe brand has a high recognition value, which facilitates food retailer marketing.
SalaJoe lettuces stay fresh for up to 14 days
The consumer has three different salads at the same time - and can take from them as needed, whether it is just a leaf for the sandwich or everything for a bowl full of salad. The lettuces can be stored in the fridge or in a bowl with water in a dark place in the kitchen. With proper care, they will stay fresh for up to 14 days. "That means less food waste," says Haubner.
Another advantage: the lettuces do not only correspond to the trend towards regionality in cultivation: the SalaJoe project's aim was to work with companies based in Germany as much as possible.
Vegetable grower invests in resource-saving technology
The vegetable farm Haubner is located in Nuremberg-Almoshof, so it lies in the midst of Bavaria's largest contiguous vegetable growing area. The many different types of vegetables grow both in the open field and in greenhouses and are sold at the Nuremberg wholesale market and to various retailers and supermarkets.
Haubner has invested in the future with state-of-the-art, resource-conserving greenhouse technology with the completion of its current operation. This resulted in a huge saving in energy, water and fertilizer consumption compared to conventional cultivation.
Source: Taspo