Italy: Fruit purees gain in popularity

On 26th June 2019, Natura Nuova opened up to the public during the 5th edition of the "Festival dell'industria e dei valori di impresa" organized by Confindustria Romagna to show people how the products found on supermarket shelves are made.

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Gabriele Longanesi, founder of Natura Nuova, illustrated how fruit purees and products such as tofu, seitan and tempeh are made. The company focuses on organic products and a healthy diet based mainly on vegetables. 

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"When it comes to our juices, purees, baby food and smoothies, we handle the fruit as little as possible so we can provide our consumers with something as similar to fresh fruit as possible. The produce is cultivated in compliance with strict specifications and harvested when perfectly ripe." 

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One of the best ideas of the past few years was fruit purees in pocket-sized sachets. "We initially developed them for an adult audience, but  then we changed our minds as they are particularly popular with children."

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Natura Nuova was established 25 years ago in Bagnacavallo (Ravenna) by Gabriele Longanesi. It now boasts 150 employees, 27 members of the consortium, 20 countries for exports, 150 million pieces a year and 10 production lines. There are 5000 pallet places and the energy produced by renewable sources amounts to 500 thousand kwh/year.

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The fruit collected from the members of the consortium is washed and sorted, then it is peeled, cored, milled, air is removed, the product is heat treated, air is removed for a second time and finally it is packaged after pasteurization. The products are then blast-chilled to maintain organoleptic qualities unvaried.

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Visitors also toured the tofu, seitan and tempeh facility. The technology employed to make these products make the company one of the leaders on the European market. 

Natura Nuova

Via Bora, 10/12 
48012 Bagnacavallo (RA) - Italy
Tel.: (+39) 0545 63966
Fax: (+39) 0545 935469

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