Equitable Food Initiative has announced it is partnering with Costco Wholesale on a two-week promotion in California, Oregon and Washington state. The campaign runs through July 5 with the goal of driving consumers to purchase EFI-certified fruits and vegetables at participating Costco warehouses.
“From the beginning Costco has been a strong partner for EFI, supporting safer and healthier workplaces for farmworkers, which is why we’re excited to educate shoppers on the meaning behind the EFI label and Costco’s commitment to worker and food safety,” stated LeAnne Ruzzamenti, director of marketing and communications for Equitable Food Initiative. “To further this important message, EFI will donate sun protection equipment to field workers for purchases made during the promotion.”
Promotional activities include outreach to online influencers, bloggers and editors and an online consumer contest encouraging Costco shoppers to photograph and post photos of EFI-labeled produce using #GrowtheGood.
Participating EFI-certified growers and products include:
- Alpine Fresh – French beans
- Andrew & Williamson/GoodFarms – strawberries
- Houweling’s Tomatoes – tomatoes and cucumbers
- Keystone Fruit Marketing – Walla Walla onions
- Windset Farms – tomatoes and cucumbers
Sharon Palmer, author, dietitian and food blogger, will host a Facebook Live segment on Thursday, June 27 at 6 p.m. at the Costco warehouse in Marina del Rey, California. Palmer will interview participating EFI-certified growers and showcase participating EFI-labeled products.
“What’s good for farmworkers provides benefits to the entire supply chain, which is why we support the EFI program,” stated Jeff Lyons, senior vice president for fresh foods at Costco Wholesale. “Improving conditions in the field and fully engaging farmworkers in the ways that EFI does helps to deliver a safer and better product for our members.”
Costco was a founding member and is a participating retailer in Equitable Food Initiative. The retailer has paid more than $6.5 million in bonuses to farmworkers through the EFI program.
For more information:
LeAnne R. Ruzzamenti
Equitable Food Initiative
Ph: +1 (202) 524-0540