Australia: Multilingual manual for expanding Chinese market in development

Australian authorities revealed on Monday that they are developing a multilingual manual to create a common language of communicating with consumers and retailers about produce. It is an effort to streamline the trade of mangoes in the Asia-Pacific region.

Government and Industry representatives are developing the manual in six languages, so that mango export countries across Southeast Asia and the Pacific can communicate with each other and with retailers and consumers in China.

"The manual is about documenting subjective and objective qualities of mangoes that we then have a common language for how we describe the product," mango agribusiness research program leader Robin Roberts from Griffith University told Xinhua.

The manual is being developed as part of the Mango Agribusiness Research Program, an initiative led by Griffith University, which also seeks to better understand consumer markets in China.

Roberts said that Chinese buyers preferred consuming a lot of fruit throughout the summer as well as during holidays such as the Spring Festival and Dragon Boat Festival when sales boomed. The manual is currently being translated and according to Roberts is expected to begin being used before the end of this year.

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