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ZimTrade: Zimbabwean farmers urged to grow fruit

In a bid to increase exports, national trade development and promotion organisation ZimTrade is coordinating horticulture farmers in Zimbabwe’s Manicaland to grow fruits that are in high demand on the international market.

ZimTrade export development manager Mr Tatenda Marume said Manicaland had high potential to add on exports through horticulture, hence they were educating farmers on export techniques. He said the company engaged international consultants to assist farmers with ways of increasing productivity.

“Manicaland has many horticulture products that are in high demand on the international market and we are engaging small-scale farmers in various horticulture projects to increase the export bill,” said Marume. “There are seven products that we have targeted under the European Union-funded Trade Comm II project which seeks to enable smallholder farmers and irrigation schemes doing niche products.” explains how ZimTrade carried out a baseline study in May to identify areas where local farmers required assistance for them to comply with international standards.

He said products under consideration include pineapples, macadamia nuts, avocados, bananas, paprika, chilis, as well as flowers. Mr Marume said so far, the trade facilitation body had engaged some small-scale pineapple growers in Ndiyadzo, Chipinge, to help them gain access to the lucrative European organic market.

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