Tuesday, June 25

Dry Matter readings in 12 seconds: live demonstration of Avocado Quality Meter

Felix Instruments, an ag-tech instrument developer, will be hosting a free webinar and live demonstration on Tuesday June 25 which will be designed as a workshop for the company’s new F-751 Avocado Quality Meter and its integration with harvest mapping software, FruitMaps. The webinar is open to anyone, with a specific focus on growers and packers that already use the meter or that have an interest to do so in the future.

To accommodate attendees in different time zones, the webinar will have two sessions during the day – at 8:00am and 6:00pm Pacific Time.

“This will be the first online public workshop for the Avocado Quality Meter,” said Scott Trimble, Marketing Director for Felix Instruments. “In the webinar, we will go over how the Avocado Quality Meter works, how it can be used in the field, best practices and more. We’re also doing a live demonstration of the tool.”

The Avocado Quality Meter, which was released in January 2019, enables avocado growers and packers to accurately and non-destructively estimate the dry matter of Hass avocados while still on the tree. Wi-Fi enabled and easily integrated with mapping visualization software, FruitMaps, Felix Instruments says the product is simple to use, but understandably growers have a number of questions about it, many of which will be addressed in the webinar.

Felix Instruments’ Application Scientist, Galen George, will be hosting the webinar. Mr. George has a B.S. in Biochemistry and an M.S. Food Science from Michigan State University. He is an IFT Certified Food Scientist and has been a Food Safety Consultant for the food manufacturing, cannabis, and produce industries for 2 years - leading testing of nutritional parameters, quality parameters, shelf-life, and food safety.

Mr. George will host a full, interactive Q&A session at the end of the webinar.

“We encourage everyone interested in attending this workshop to register as soon as possible to guarantee a place,” he concluded. “Felix Instruments has held similar webinars before for other products which have been a great success, and we found that places fill up very quickly.”

Day: Tuesday June 25, 2019
Time: 2 sessions – 8:00am PDT, and 6:00pm PDT
Approx. duration: 1 hour
Cost: Free
To register: Click here for the 8am session. | Click here for the 6pm session.

For more information:
Scott Trimble
Felix Instruments
Ph: +1 (360) 833-8835

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