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Mr. Avocado:

"We invested in our own production center in China last year"

The demand for avocados continues to grow globally, and as a result, their annual production is also rising. This is mainly thanks to consumers' high appreciation of their nutritional values. More growers and companies have also noticed the market potential of this fruit, and have been increasing their cultivation and marketing efforts, such as Mr. Avocado, who established their own avocado production center in Yunnan last year. As the first ready-to-eat avocado brand in China, Mr. Avocado was founded in 2016 by the world's avocado giant Mission Produce, the world's largest fruit chain brand Pagoda and Lantao International. They now have China's first specialized modern avocado ripening center. “Last year, we invested in our own avocado production center in China. It is still in its infancy, and we will continue to scope out regions in China most suitable for avocado cultivation.”Shared Mosu Liu, General Manager of the company.

Mr. Avocado at the signing ceremony of their South China Ripening Center, March 2018

“The demand for avocados in the Chinese market is growing every year, but for the Chinese consumers, avocado is still a relatively new product. Therefore, more promotion is needed to help them become more familiar with avocados and accept it as a daily fruit. Towards this goal, we have organized quite a few promotional activities and created a booklet with different avocado recipes to help them understand how avocados can be used in different dishes."

The avocados from Mr. Avocado

“In addition, one of the great advantages of our products is that they can be eaten at any time. This makes it more convenient for our consumers. Ready-to-eat avocados are much more popular than ripe-at-home avocados. For the latter, It is difficult to determine when an avocado is ripe and can be consumed, especially when you are not familiar with the fruit. Therefore, we focus on marketing ready-to-eat avocados. We noticed that there are large differences in purchasing habits in China, especially that the younger generations in China can accept a new fruit quickly, while it may take more time for the older generations to accept this new product."

Mr. Avocado's packaging

“By benefiting from the state-of-the-art specialized ripening technology, the advantage of having our own production center, as well as Pagoda, the world's largest fruit retail chain platform, we will continue to provide high-quality ready-to-eat avocados with a good level of ripeness and excellent taste for Chinese consumers," concluded Ms. Liu.

More information:
Contact: Mosu Liu, General Manager
Company: Mr. Avocado
Phone: +86 13022177186

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