Colombia: Frubana intends to expand operations to Mexico and Brazil

Colombian eCommerce and agrotech start-up, Frubana, is seeking to enter larger Latin American markets. With a solid and strong foundation already established in its native country, Frubana is ready to launch abroad in hopes of capturing a larger share of the market. Allegedly, the start-up is already targeting Mexico and Brazil to grow operations.

Frubana is a start-up that wants to eliminate intermediaries in the food supply chain. The self-proclaimed “farm-to-restaurant” platform generates better prices, discovery, and transparency. This helps generate trust between parties while improving logistics. Specifically, it makes buying and selling farm products easier between restaurants and small retailers.

Fabián Gómez Gutiérrez, former Leader of Expansion of Rappi, is now Frubana’s founder and CEO. “Technology allows us to scale, and scaling brings efficiency,” said Gómez. “Specifically, we have built predictive technology that facilitates routing, operations, and purchasing.”

As explained on, the company with less than two years of operations has already participated in Silicon Valley’s prestigious accelerator, Y-Combinator. Nowadays, it has over 100 employees while showing an average monthly growth rate of 50 percent.

Currently serving over 1,000 customers, Frubana operates in Colombia and bills around US$6 million in sales. With that in mind, the company seems to be getting in good shape to expand to Mexico and Brazil.

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