With local season ending and supply of imported oranges limited

China: Spanish Bollo oranges enjoy best marketing opportunity

The local orange season in China has now ended, and imported oranges are taking over the market. As a leading fruit import company, Grandfruit directly imports oranges from Spain. It is expected that the supply of Spanish oranges this season will last through to the end of July. “As the current total supply in China is rather limited, oranges from Spain are enjoying their best selling opportunity. On the one hand, the local production season has ended, and on the other hand, the orange seasons in Australia and South Africa have not yet fully begun. In addition, the Egyptian season is coming to an end, so there are also fewer supplies from these regions." Brian Jiang from Grandfruit commented.

Grandfruit is an exclusive distributor in China for Bollo, a Spanish orange brand. They began to work with this well-known brand two years ago, and the volumes shipped to China since then have been increasing year by year. “Last year, we imported 40 containers of Bollo oranges, and I expect it to increase to 150 containers this year. In order to support such rapid development, our importing volume will continue to increase in the next few years. With good quality and stable supply, Bollo has become one of the most important suppliers of Spanish oranges. Their price is higher than other oranges. For example, for most other oranges, the price per box is 200 yuan, while Bollo oranges’ is over 300 yuan.

In addition to high quality, Bollo oranges are also unique in their packagings, not only in their design and materials but also in terms of portability. We provide buyers with different needs with customized packagings. For example, we offer large packagings that can carry 15 kilograms, as well as smaller packagings such as single layer packagings of 4-6 kilograms, and small boxes that can carry two oranges. In addition, We also offer gift boxes. In the coming weeks, I expect orange prices to increase slightly, as although the supply is decreasing, the demand will remain strong."

Grandfruit hosted a unique Bollo promotional event in the Shanghai Wholesale Market this March, to present this product to more people, and allow them to taste this juicy fresh orange. A number of VIPs attended the event, including representatives from Bollo and the Consul General of the Spanish Consulate. “So far, we have carried out several promotions in wholesale markets to increase the popularity of the brand in the Chinese market. The brand has only been directly promoted in this market for two years, but it has become widely popular with consumers. Despite the higher orange prices, it has not affected consumers' enthusiasm for purchase. This is mainly due to the high quality of Bollo oranges, which meets Chinese consumers’ increasingly high expectations towards quality.”

The Bollo promotional event

The Bollo promotional event

In addition to oranges, Grandfruit also markets imported cherries and grapes. As a leading fruit import company, they import cherries from Chile, the United States, Canada, Turkey, and Australia. “In addition to oranges, we also import grapes from various countries. The Australian season is almost over. Looking back at the season, the market performance has been satisfactory. While developing existing markets, we are always looking for new opportunities for cooperation, and welcome all to contact us."

The Grandfruit team at SIAL

More info:

Brian Jiang
Tel: +86 18516572628
E-mail: brian@grandfruitchina.com  

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