yello®, the new Club apple produced in South Tyrol – Südtirol by the VOG and VI.P. consortia, the exclusive producers of the apple in Europe, is ending another season ahead of schedule with very positive figures. With 200 tonnes sold, the 2018/2019 campaign received a very good response on the market.
It is a popular apple that is able to find its place in the wholesale and large-scale distribution markets.
The feedback received from customers and consumers has been extremely positive, not only in Italy, but also in Europe, where some commercial channels have been opened at test level. Tests in Asia have also been positive.
yello® is the Shinano Gold variety apple, originally from Japan, a cross between Golden Delicious and Senshu. Characterized by an unmistakable yellow skin, crispy flesh and a high brix level, it made its commercial debut in Italy in November 2016.
Meanwhile, investment is also continuing, with over 160,000 (40 hectares) planted in spring 2019. With the next 2019 harvest, yello® will reach 1,000 tonnes of product harvested from the trees, which will double again in 2020 to 2,000 tonnes.