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Swiss vegetable campaign picks up speed

Newly harvested carrots, slight increase in domestic fruit & vegetables

In Switzerland, the local vegetable campaign is currently gaining momentum. In the major growing areas, many outdoor crops are harvested, such as lettuces, cabbages, as well as products such as carrots and potatoes. The market share of greenhouse crops is also growing, several wholesalers told FreshPlaza.de: Because the border now also closes for courgettes, aubergines and cherry tomatoes.

The stock beets are now replaced by fresh carrots from the new harvest. However, the presence of domestic goods is accompanied by a small price premium, reports a wholesaler in Basel. "At the moment we have enough goods in circulation, sales and prices are similar to last year at this time of year. In addition to the common beets from regional cultivation, we also market violet carrots from Holland."


Kesseli AG also supplies a wide selection of convenience items

Greenhouse cultures: increasing market share
In parallel with the increased supply of domestic outdoor products, the presence of greenhouse products from Swiss cultivation is also increasing. "We see a slight, gradual increase in domestic greenhouse products in our product range," explains Mario Kesseli from Kesseli AG based in Gams. The wholesaler supplies primarily restaurateurs within its own region. "This week, the sales of single vegetables will be quite good, but it depends heavily on the weather. In terms of price and sales, however, I do not see any major differences compared to the previous year."


Mario Kesseli of the company with the same name

Tomatoes in all variations and zucchini from regional cultivation are already being offered in north-western Switzerland. "Aubergines, on the other hand, are mostly sourced from Holland," says a salesman from the Basel-based company. "For the tomatoes, we source a large number of varieties - for example the pineapple tomatoes - from St. Gallen."

Thai vegetables & convenience food
But even with increased presence of domestic goods, there are special types of vegetables that are sourced from abroad. Basel AG offers its customers, for example, all year round Thai vegetables, directly from Thai cultivation. "We launched this product line about 1-2 years ago and we market different types of vegetables, such as pumpkins and eggplant, under this label. Thai basil is selling particularly well. "

Regarding chamois, regardless of their origin, they are experiencing an interesting increase in fresh-cut wares, reports Kesseli. "This segment is already experiencing a steady growth in recent years."

For more information:
Kesseli AG
GF: Mario Kesseli
Breiten 3
9473 Gams
Tel: 081 750 30 80
Fax: 081 750 30 88
m.kesseli@kesseli-ag.ch 
www.kessli-ag.ch  


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