The Wonderful Company, said it has taken the spotlight at the One Times Square digital billboards in New York City now through October 2019. The parent company known as The Wonderful Company, and its brands Wonderful Pistachios, POM Wonderful, FIJI Water, and JNSQ Wines will be spotlighted together for the first time for the entire month of June, with additional brands from The Wonderful Company rotating in throughout the coming months through fall 2019. Wonderful Halos mandarins are among the brands that will begin appearing on the billboards starting this fall. The One Times Square billboards are located at one of the most visited tourist attractions in America, which draws an estimated 380,000 pedestrian visitors a day, the company said.
“Now more than ever, consumers are looking for healthy snacks that taste good,” said Adam Cooper, senior vice president of marketing at The Wonderful Company. “We are investing in connecting our brands together under The Wonderful Company umbrella to help consumers make better choices. Times Square is one of the world’s most visited tourist attractions and has an unparalleled gravitas and prestige. The Wonderful Company take-over of One Times Square will act as a national megaphone that will spread the word about our high quality, healthy and iconic brands.”
The Wonderful Company has invested $1 billion in marketing over the last decade, driven by $100 million in research.
For more information:
Erin Shiba
The Wonderful Company
Ph: +1 (310) 966-8644
erin.shiba@wonderful.com
www.wonderful.com