Val Venosta is not just an area famous for its apples, as there is another product that represents 95% of the valley's vegetable production.
We are talking about cauliflowers, the most popular of mountain vegetables which also grows in summer thanks to the beneficial effects of the area's unique microclimate with little rain and cool nights.
According to vegetable sales manager Reinhard Ladurner, the 3,700 tons that will be harvested by producers part of the VI.P consortium will "guarantee constant supplies between mid-June and mid-October without having to compromise on quality or properties."
Reinhard Ladurner, vegetable sales manager at VI.P
Summer cauliflowers from Val Venosta have a white color, are crunchier and with a more delicate flavor than traditional ones. Production follows the most modern sustainability criteria and growers are "increasingly trained and in step with the times."
The proof of the successful combination of ancient knowledge and technological innovations is the "increase in production of the past five years, which boosted the annual shared distributed to consumers by over 50%."
The Italian market absorbs 99% of the seasonal production - "our cauliflowers will be available all over Italy both in the main fresh produce markets and in retail stores thanks to our capillary sales network."
Val Venosta - quality, service and passion for the land.