Registration is now open for the new Crosset Company Produce & Floral Conference held in Cincinnati, OH on August 28, 2019. Retailers, Foodservice Operators, Growers, Suppliers, and other industry partners can now register on-line.
“We have reinvented our annual produce and floral conference for 2019,” said Greg Kurkjian, Crosset Company Vice President/General Manager. “We talked with our customer and supplier communities to learn what was working and what could be improved. We asked them what issues keep them up at night that we could help address in our education sessions. Based on their feedback, our signature event has been rebuilt from the ground up. Whether or not you have attended our Conference in the past, I guarantee you’ll come away saying, ‘Wow, that was a truly unique experience and a valuable use of my time!’ Retailers, Foodservice Operators, and Exhibitors will come away better prepared and inspired to win by Daring to be Different.”
Crosset Company, a distributor of organic and locally grown fresh produce as well as conventional fresh produce and floral products, is a member of the Castellini Group of Companies. “Joining Crosset as the hosts of this year’s event are our sister companies Castellini Wholesale, Club Chef, and RWI Logistics,” continued Kurkjian. “With their participation, we expect our customer attendance to double versus last year. By leveraging the unique strengths across the Castellini Group, our customers benefit from customized product and supply chain solutions that help them engage their shoppers and generate profitable growth. As a group, we are bringing together the industry’s best fresh produce and floral suppliers and marketers to exhibit their latest innovations and offer spectacular show-only promotional programs.”
The day-long event will feature guest speakers and panelists, networking and sales opportunities with leading-edge produce and floral suppliers, and cooking demonstrations and sampling throughout the day. Educational sessions will cover success stories from retailers who dared to be different, creating differentiation through organic and locally grown programs, the blurring lines between retail and foodservice, and what it takes to become an employer-of-choice for Millennials and Gen-Z’ers. The Conference will be held at Great American Ball Park, home to the Cincinnati Reds Baseball team, followed by an evening experience featuring a new dinner venue and an opportunity to discover Cincinnati’s brewing heritage firsthand.