Thursday morning, 4 o'clock. There is a lot of hustle and bustle at the Frischezentrum Frankfurt - in addition to the day-to-day business, the Green Sauce Day 2019 was also on June 6 and a world record was to be broken. With 181,096 portions, the goal was unfortunately not achieved, but a new world record attempt in the new year is imminent.
"Germany's wholesale markets are an integral part of the food industry," says Silke Pfeffer, CEO of Frischezentrum Frankfurt am Main - Grossmarkt GmbH. "In recent years, the market landscape has changed decisively due to generational changes and the concentration of market companies. In the meantime, leasing rates are rising steadily and almost all wholesale markets are operating at full capacity."
The community for the promotion of the interests of the German fresh markets e.V. (GFI) contributes to the success of the wholesale market concept, in which the wholesale markets maintain a lively exchange of interests among themselves and, for example, develop strategies and marketing concepts, like the Vitamin G campaign. The exchange between the dealers and suppliers is international. The study trips of the GFI also give the markets themselves the opportunity to get to know market and customer structures abroad.
Until 2004, the Frankfurt Wholesale Market was still in the old building in Frankfurt's east end. Then, the city of Frankfurt sold the site to the new European Central Bank and so the traders in the industrial area Am Martinszehnten in the north of the city could move into a new trading center with modern cold storage and optimal transport links.
To be precise, the total area is 13.3ha, of which the fruit and vegetable hall is 23,500m2. All in all, a good 80 traders (98% utilization) sell their goods around the clock.
Silke Pfeffer has been associated with the fresh food center for many years. She had been an authorized signatory since 2006 and took over the management four years ago. She particularly values internationality and respect for each other at the Frischezentrum. "For the future, we must continue to search for new concepts, so that the wholesale market will continue to exist in the future, as this is the only way the wholesale market can compete with one another," concludes the managing director.
For more information:
Frischezentrum Frankfurt am Main - Großmarkt GmbH
60437 Frankfurt am Main
Tel: 069 / 5077 598 0
Tel: 069 / 5077 598 100