In a retail industry that is more complex than ever, Oracle is working on smarter software gives consumers peace of mind on the goods they buy and retailers the agility to resolve product issues quickly.
Not only are consumers looking for high-quality goods at fair prices, but they also want assurance that their purchases are safe and ethically sourced. That requires retailers to maintain transparency across their global supply chain networks. With new advancements in reporting and analytics and continued extension of integrations, Oracle Retail Brand Compliance Management Cloud Service is helping retailers monitor the integrity of their materials and end products, to improve customer experiences and protect their brands.
Oracle Retail Brand Compliance is specifically designed to enable retailers, restaurants, food service providers and manufacturers to source, develop, track and market products. As products are developed, the solution audits and manages all aspects of the process, creating accurate and certified labeling detail against local regulatory and industry policies. As such, brands can rapidly and nimbly respond to and rectify product and industry incidents.
Oracle is the modern platform for retail. Oracle provides retailers with a complete, open, and integrated platform for best-of-breed business applications, cloud services, and hardware that are engineered to work together. Leading fashion, grocery, and specialty retailers use Oracle solutions to accelerate from best practice to next practice, drive operational agility, and refine the customer experience. For more information, visit our website, www.oracle.com/retail.
In 2016, a listeria outbreak in the U.S. impacted several name brand grocery chains. Tainted frozen vegetables and fruits sourced from one plant were included in approximately 358 consumer products sold under 42 separate brands. Using Oracle Retail Brand Compliance, one well-known grocer was able to quickly pull SKUs, identify where impacted product was being sold and communicate with customers, mitigating the situation, and protecting its shoppers.
“For retailers, having full visibility across their entire supply chains is a game-changer. It can mean the difference between minutes or weeks when responding to incidents, tracking and removing contaminated food from store shelves and notifying consumers. Brand damage aside, that can mean the difference between life and death,” noted Paul Woodward, senior director of Oracle Retail supply chain solutions.