"The combined characteristics of a watermelon variety decide market success in China"

"The Asian Fruit and Festival Exposition successfully concluded several days ago. The exposition is a large-scale commercial event that has been running for several consecutive years. We have greatly benefited from participation in this exposition in previous years. This year the exposition was even larger. The number of participant companies increased, in particular companies involved in vegetable plantation, food products, and melons." This is according to Ms. Tian of China Shanxi Xia County Xiale Agricultural Science and Technology Services Co., Ltd. (hereafter 'Xiale Watermelons').

Xiale watermelons

Xiale watermelons

"Xiale Watermelons profited from the market success of the 8424 watermelon variety last year and introduced even more new watermelon varieties this year, including the Meidu watermelon variety. Visitors during the exposition provided valuable feedback on our watermelon varieties. The participants were enthusiastic about the flavor and sugar content of our watermelons. Of course, only the combination of all characteristics decides on the market performance of any watermelon variety. This becomes increasingly important in a fruit fruit market where consumers have high expectations of product quality, and those expectations continue to grow."

Xiale watermelons

Xiale watermelon

"We expect our watermelon supply period to last until around the end of August this year. The flavor of Xiale watermelons is greater this year than the flavor of our watermelons last year. The products of "Xiale Watermelons" always occupy a stable share of the medium- and high-end fruit markets. We guarantee product quality through a unique code on every watermelon that allows customers to trace the individual watermelon to the plantation where the watermelon was cultivated. Customers can scan the code and learn about the specific conditions in the plantation. We also give our clients the promise that they will be compensated for damaged goods."

Xiale watermelon

Xiale watermelons

"At this stage, most of our retail relies on traditional retail channels. This is on the one hand because watermelons have a high water content and long-distance transport can easily damage the watermelons. In the end, even though packaging technology greatly improved, the complications during watermelon transport are difficult to reduce. Distribution and transport are still some of the greatest challenges for online businesses. Competition in distribution is fierce. On the other hand, we can rely on a steady purchase volume from our customers because we have a stable client base and we have strict control over the product quality of our watermelons. In this way we can guarantee regular product quality to our clients. Furthermore, even the number of orders we receive through traditional retail channels already exceeds our production volume. Demand already exceeds supply."

Xiale watermelons

Contact person: Tian Yinghui

Company name: China Shanxi Xia County Agricultural Science and Technology Services Co., Ltd.

Telephone number: +86 186 3480 7787 

E-mail address: 467047104@qq.com 

WeChat ID: Xiale Watermelons [Xiale Xigua]


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