Orogel is set to open a commercial branch in New York to further penetrate the US market. The frozen food company from Cesena is already working with an agent, but feels the time has come to take a step forward.
"Our products are already available in the US and Canada, but we want to increase the quantities, so we are opening the Orogel USA branch. We will assess how to proceed step after step. The most popular Orogel products in the US are grilled vegetables and organic cauliflowers," explains Giancarlo Fosci, Managing Director at Orogel.
Over the past few days, Orogel has organized a meeting in Milan to illustrate the balance sheet. "We have obtained excellent results in 2018 as well. The turnover of the frozen product segment alone reached €239 million (+3.58% compared to 2017) with a growth of 48.7% with respect to 2009 and a cash flow of €38,500,000. All this was made possible also thanks to the excellent teamwork: from growers, employees and distributors to final consumers."
Left: Bruno Piraccini. Right: Giancarlo Foschi
Another important topic is company welfare. People are the main resource of a business and, if they are satisfied, they will work better and be more productive - to Orogel, this is not purely a slogan, but something it truly believes in.
In order to ensure the well-being of its employees and make work-life balance work, Orogel has adopted corporate welfare policies: vouchers for the purchase of school textbooks are issued every year to employees with children in junior high or high school. In addition, direct no-interest loans are provided and social housing is also made available. What is more, as of last year, children of the employees can use the after-school center which is also open in summer.
"Orogel never wanted to stray from the principles it was founded on 52 years ago. This is why, albeit it has grown and reached considerable results, it has continued to keep the well-being of its employees at the center, developing welfare initiatives specifically with them in mind," stated Bruno Piraccini, CEO of Orogel.