The Bengaluru postal department has developed an initiative to deliver mangoes to consumers’ doorsteps. It is a project that shows some potential.
Deploying four mini-vans across the city, with drivers earmarked only for the delivery of mangoes ordered online, the Bangalore Postal Division is taking its new business quite seriously. The last week of May saw India Post’s business with the king of fruits take off quite swiftly following a pilot run from mid-May.
Col. Arvind Varma, Postmaster General of the Bengaluru Region: “We received 515 cartons for despatch last week, with each box containing 3kg of the organic variety. The demand for home delivery is expected to peak in the coming weeks, as people are slowly becoming aware of such a facility in the city.”
The post office was approached by Karnataka State Mango Development and Marketing Corporation Ltd to assist in the delivery process.
“The assurance of good revenue for the mango farmers gave the department immense motivation to enter this venture. Instead of getting Rs 100 for each kg of mango supplied by them, the farmers now get Rs 300 per kg. The middlemen who pocketed a large percentage of money have now been eliminated in the process,” Varma said. The initiative offers good business potential for the postal department as well. “We are assured of Rs 80 as delivery charges per box,” Varma added.
Nyoooz.com gave some stats:
● Bangalore Postal Division began its pilot project to deliver mangoes in mid-May
● 515 cartons were received for despatch last week
● Each box contains 3kg of organic variety of mangoes
● Orders can be placed online