On the occasion of the celebration of World Juice Day on May 30, the Spanish Association of Juice Manufacturers (Asozumos) prepared a report analyzing the sector's situation. According to data from the association, Spain is one of the European Union's largest exporters, with a volume totaling 785,999 tons (1.6% more than in the previous year) worth 771.89 M€ (+6.4%) in 2018.
When it comes to the most demanded flavors, orange juice continues to lead the ranking of exports, despite recording a 20% drop compared to 2017. Fruit mixes stand second, having experienced a notable 50% increase compared to 2017. The other flavors that have recorded increases have been apple and tomato.
In any case, the trade balance continues to be positive, with a € 500 million surplus in 2018.
Consumption continues to decline in Spain
As far as the domestic consumption is concerned, all statistics confirm a decline of around 3.5% in terms of volume. One of the reasons for this drop may be the ignorance regarding the different juice categories that are marketed. Consequently, Asozumos wished to stress the difference between fruit juice (product obtained from squeezing one or several pieces of fresh or refrigerated fruit or vegetables, which is not allowed by law to contain added sugar or additives), fruit juice from concentrate (based on concentrated juice, to which the water extracted during the concentration process is added) and fruit nectar (made by adding water, sugar, honey or sweeteners in quantities limited by legislation).
It is worth mentioning that the manufacturers have shown their commitment to the Collaboration Plan for the Improvement of the Composition of Food and Beverages, led by the Spanish Agency for Consumption, Food Safety and Nutrition (AECOSAN). The idea is to reduce the added sugar content in peach, orange and pineapple nectars by 10% .