Following February’s announcement on exclusive ARRA production and marketing rights being awarded to the Jupiter Group by Grapa Varieties in India, Jupiter have today announced their chosen growing partner as Sahyadri Farms.
The exclusive production rights awarded to Sahyadri for ARRA varieties in India sees the collective ‘marginal farmers’ of the country benefiting from a global infrastructure from the fresh produce multinational.
After trialling the ARRA varieties in the region with great success, larger scale plans are coming to life. 100 acres of ARRA plants will be established by the end of 2019 and will scale by an additional 5000 acres by the end of 2023. Volume harvest is expected as early as 2020, for export to global markets.
Changing the landscape of demand
Jupiter CEO and Group MD Mark Tweddle states: “We are delighted to solidify our relationship with Sahyadri further to provide a supply of ARRA varieties from India. I wholeheartedly reiterate my belief that ARRA varieties will change the landscape of demand for grape from the continent.”
As the first table grape breeding program to enter India, Grapa, who commercialise the ARRA varieties on behalf of Agriculture Research & Development LLC share Jupiter’s enthusiasm for the move. CEO, Rafi Karniel relates: “Two years ago, my father Shachar Karniel, breeder of the ARRA varieties, and I visited India to study the market, the main players and the potential of the ARRA varieties. We were amazed by the operation of Sahyadri Farms and their new state of the art packing house. I don’t think Jupiter could have found a better partner in India for the ARRA varieties.”.
Continuing expansion
Recently ranked for the second consecutive time in The Sunday Times HSBC International Track 200, Jupiter continues to expand its position in the market. Achieving an average annual sales growth of 107.23% for the last two years, the company was placed 22nd in the highly respected list of the UK’s top performing private mid-market companies.
Last month Jupiter also announced its 100% acquisition of Dutch fresh produce company Cool Fresh International BV. The major procurement also includes Cool Fresh’s logistics division Saphir BV, and the Valencia (Spain) based commercial operation AgroMarketing Cool Fresh Espana.
On home turf
The British family led business are at the heart of the London Produce Show exhibition this week at the five-star Grosvenor House in Mayfair’s Park Lane.
This year’s show commences with the first ever Global Grape Summit which will bring together world leading table grape specialists to discuss production, demand, trends, new varieties, areas of growth, emerging markets and innovation.
You can meet the Jupiter team at stand 212 of the trade exhibition on the 6th.
For more information:
Kirsty Fleetwood
Jupiter
Email: KirstyF@jupitermarketingltd.com
Tel: +44(0) 1952 822200
Tel: +44(0) 7590 441777
www.jupitermarketingltd.com
www.sahyadrifarms.com