Next week in Chicago, Sunset® will unveil their full line-up of premium berries, which includes the newly rebranded WOW™ berries.
“We can’t wait to share our new WOW™ berry line,” says Nicole Balderas, VP of Marketing at Mastronardi Produce®. “The unique flavor notes of each premium berry are—quite literally—better than chocolate and will completely change expectations for how a berry should taste.”
Sunset has some seriously sweet treats in store for show attendees, from a special greeting by WOW brand ambassadors to a berry special nightcap at the United Fresh Late-Night Party. The first 150 people to sample the six new varieties of WOW berries will also receive a special take-away.
“Sunset revolutionized the tomato category by delivering a new level of quality, flavor, and innovation, and we’re going to do it again with berries,” says Paul Mastronardi, President and CEO, and the fourthgeneration family member to lead Mastronardi Produce. “It’s going to be a banner year for us at United Fresh.”
WOW berries will also be on display in the United Fresh Innovation Award showcase, alongside other Sunset finalists: Backyard Compostable packaging and Sprinkles™, Tiny Mighty Tomatoes™.