Natursnack starts its activity in this segment

Dehydrated fruit consolidates as the ideal healthy snack in Spain

Natursnack, a company specialized in healthy dehydrated fruit-based snacks made with local products and distributed in sustainable packaging, has started operating in the Spanish city of Valladolid. Entrepreneur Sandra de Blas. who is behind this project, said that "I found that there was a world to explore; a booming market. I looked into the costs and prepared a market study. I bought a homemade dehydrator in order to carry out some tests... and I accepted the risks involved, because I fell in love with the activity," says Sandra.

The firm has four permanent workers, although in season the total number increases to twelve, all women in the area who are familiar with this unique work process and know that in order to get a kilo of dehydrated fruit, you need between ten and twenty kilos of fresh raw material. The annual volume comes close to twenty tons.

"All the raw material is of domestic origin except the pineapples, which come from Costa Rica. We are committed to working with quality products, either organic or conventional, and bought directly from the producer. The idea is not just being sustainable, but getting the products when they are at the optimum point of ripeness," says De Blas, who explains that the dehydration process takes between 12 and 24 hours. The vegetables, for example, come from Castile-Leon; the oranges, from Valencia and Cordoba; the pears, from La Rioja, and the kiwifruit from Asturias and Galicia.

From a practical point of view, the advantage of the company's packaging formats, which contain between 1.5 and 2 portions, is that they are ideal to be taken anywhere, which is something that consumers can appreciate. Furthermore, this is achieved without any losses in the product's quality or properties.


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