Fruity Line produces premium cold pressed juices and smoothies. This Dutch company has taken over Fruity King B.V. and Fruit Industry Production B.V. Fruity Line is a trendsetting, fast-growing business. Together with their clients, they develop ideas for and produce healthy fruit and vegetable juices and smoothies.
Fruity King is based in Barendrecht, the Netherlands. They have more than 25 years of experience in developing and producing juices and smoothies. Fruity King markets these products under their own labels, Fruity King and The fruit lab.
Fruity Line and Fruity King have historical connections. These companies share a common founder. In the past, they have worked together in various areas too. Their corporate cultures and philosophies are also very similar.
This sought-after affiliation with Fruity Line allows Fruity King to improve their service and the quality of their product further. They can also secure their future. The partnership offers many opportunities and fits in with Fruity Line's rapid European expansion. Earlier this year, Fruity Line also acquired volumes from the French company, Ulti.
Fruity Line supplies a broad, growing range of leading clients in Europe. Several factors drive the company's success. They select fresh ingredients from all over the world. Most of these are bought directly from growers. The development of processing methods under low temperatures also ensures a product of the highest quality.
The company is also continually working on developing innovative concepts and products. This is done in close collaboration with its clients. Fruity Line is a leader in the use of the mild HPP preservation technique. Here, the product is briefly put under high pressure. This, after it has been cooled throughout the processing process. Vitamins, nutrients, and fresh taste are, therefore, optimally preserved.
Fruity King now also offers a wide range of juices. They sell concentrates and pasteurized juices under the Fruity King Label. Then they have premium cold-pressed juices. These are marketed under their private label and The Fruit lab brand.
Under Fruity Line's banner, Fruity King will focus solely on premium cold-pressed juice. The concentrates will remain on the shelves under the Fruity King brand name. These will, however, be supplied directly from the current producer of these juices.