Vanguard International has announced its wholly owned subsidiary, Vanguard Direct LLC, has been chosen by Sun World Innovations as one of a group of select companies to market and sell its proprietary grape varieties in North America.
Sun World International announced on May 23rd its decision to focus on genetics and breeding through Sun World Innovations and chose ten companies to have licenses to distribute and market Sun World’s varieties, including Vanguard Direct.
“We are thrilled to partner with Sun World Innovations to bring these great tasting grape varieties to market,” says Craig Stauffer, CEO, Vanguard International. “This is an exciting next step for our world-class grape growing program in Peru, where we look to grow, pack, market, and deliver to our customers around the world the highest quality and most flavorful grape varieties available.”
Shawn Caldwell (left) and Gene Coughlin (right) with Vanguard Direct.
Sun World grape varieties from Vanguard's production in Peru will include:
- Autumn Crisp (green seedless)
- Adora: (black seedless - large)
- Midnight Beauty: (elongated black seedless)
“With all these new varieties coming to market, freshness is hugely important which makes our continued developments at our packing house in Peru, crucial to our operation,” says Dirk Winklemann, Business Development Officer, Vanguard International and Vanguard Direct’s President. “The packing house gives us the capability to temperature control the grape reception area which means that the team gets the fruit out of the field and into a controlled environment quickly.”
The selling and marketing of grapes grown on Vanguard’s Peru ranches is handled in North America by Vanguard Direct. Located in Bakersfield, CA, the team consists of Gene Coughlin (Vice President, Sales), Shawn Caldwell (Sales Manager), and Denise Smith (Sales Support Manager).