Concord Foods announced it will be launching three new Fresh Success vegetable seasoning mixes just ahead of the busy summer season. The three new mix flavors include Garlic & Parmesan Sauce, Buffalo Cauliflower and Street Taco, and are expected to hit the shelves July 2019.
The company said the three new flavors will be added to Concord’s line of 23 other seasonings.
The brand’s Buffalo Cauliflower mix capitalizes on what the company sees as the growing popularity of cauliflower, meatless appetizers, and grain free menu options. The popularity of cauliflower as a non-breaded veggie appetizer is expected to increase by 21.6 percent, according to Technomic. The other two mixes also take advantage of growing trends, Concord Foods said.
“Our team takes extreme pride in providing products that align with current food trends and encourage greater consumption of fresh produce,” said Samantha McCaul, marketing manager of Concord Foods. “These new items are not only going to excite shoppers, but our summer inspired combination in-store shipper, designed to display these new mixes will also excite our shoppers. The new shipper holds eight times the amount of product, which will be a great asset for our retail partners to significantly increase department sales.”
Concord’s new shipper will hold the brand’s guacamole mix as well as the new Street Taco and Buffalo Cauliflower mixes in a summer themed display. Concord added that all of its seasoning mixes are made without artificial flavors, colors or preservatives.