Many Chinese consumers buy quick-frozen food products in the supermarket because they do not want to spend much time cooking. Frozen food is easy to prepare and can be kept for a long time. Frozen fruits and vegetables are particularly popular with consumers. All kinds of fresh fruits and vegetables are frozen and sold in supermarkets across the country. The price is quite reasonable as well.
Does the Chinese market for quick-frozen fruits and vegetables have potential to grow?
First, the advantages of frozen fruits and vegetables include extended shelf-life and convenient preparation. The market develops quickly, in particular as the living standard of Chinese consumers rapidly increased in recent years and freezing technology continuously advanced. Furthermore, international market demand for frozen fruits and vegetables from China continues to grow.
China is already one of the largest exporters of frozen fruits and vegetables with a strong competitive position in the international market. The reason for this strong position is the low cost of labor and raw material. Chinese export of frozen fruits and vegetables to the USA and Japan grows daily. Furthermore, frozen fruits and vegetables also sell well in the domestic market. Both export and domestic sales have plenty of room to grow.
In sum, the frozen fruits and vegetables market has great potential for growth. The price is quite reasonable and consumers love frozen fruits and vegetables because they are easy to thaw and prepare for dinner. There is no easier option for a delicious meal prepared at home.