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China: "Xiale watermelon season kicks off - will last longer than usual"

"The new harvest of Xiale watermelons already entered the wholesale market in the middle of May. The supply season is expected to last until the end of August. We have two watermelon plantations in the north and the south of Shanxi province. Our main watermelon varieties are 8424 watermelons and Meidu watermelons. These varieties effectively extended our supply season. The plantation in the south of Shanxi is around 553 hectares, and the plantation in the north of Shanxi is around 180 hectares. The total surface area is around 733 hectares." This is according to Mr. Tian of China Shanxi Xia County Xiale Agricultural Science and Technology Services Co., Ltd.

Xiale watermelons

"The main reason we decided to divide our watermelon plantations over Xia County in the south of Shanxi and Taiyuan Prefecture in the north of Shanxi is the geographical advantage this gives us. The difference in weather conditions between north and south is significant. This allows us to enter the market at two different times and effectively extend our overall supply period. This way we can better satisfy consumer demand for watermelons."

Xiale watermelons

"We pay attention to market demand in the development of product varieties. We cooperate with research and development departments throughout the country. We established an experimental plantation specifically for research and development of new watermelon varieties. In the Xiale Melon Garden we introduce new varieties, experiment, and select the varieties with the highest product quality. We encourage our partners to produce these varieties. We have experimented with 20 different varieties this year. Some of these varieties already exceed watermelon varieties currently on the market."

Xiale watermelons participated in the Yuncheng International Exhibition on November 7th, 2016

Group photo of the Xiale watermelon team

"We mainly sell our watermelons through traditional retail channels and online commerce. We sell watermelons in the wholesale markets, supermarkets, fruit shops, and self-service community stores in first- and second-tier cities such as Beijing, Shanghai, Shenzhen, Guangzhou, Xiamen, Chongqing, Wuhan, Changsha, Guiyang, Guizhou, Zhengzhou, and Hohhot."

Xiale watermelon

Xiale watermelons at the 2016 Asia Fruit Logistica in Shanghai

"We rely on years of hard work and top-quality watermelon varieties. We already gathered a loyal clientele. 'Xiale' is a nationally acknowledged green brand and certified regional agricultural product. We make our watermelons traceable and protect our brand to give consumers a strong guarantee for top-quality watermelons. If we discover unreliable traders who abuse our brand 'Xiale', we do not hesitate to pursue justice in accordance with the law."

Contact person: Tian Yinghui

Company name: China Shanxi Xia County Xiale Agricultural Science and Technology Services Co., Ltd.

Telephone number:  +86 186 3480 7787 

E-mail address: 

WeChat ID: Xiale Xigua [Xiale watermelon]

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