UK: Morrisons stores roll out plastic-free fruit and veg areas

Cutting down on plastic waste is important but not that easy. If you buy your fruit and veg from supermarkets, you often end up with mounds of single use plastic packaging.

Now Morrisons is offering a section of many of its stores with plastic-free fruit and veg. You can pick them up loose and put them in your own bags or use recyclable paper ones. The move follows a ten-month trial in three Morrisons stores in Skipton, Guiseley and St Ives. In those stores, the amount of loose fruit and veg bought by customers increased by an average of 40%. The supermarket hopes to see a similar result across other stores, which could save an estimated three tonnes of plastic a week.

Morrisons will create a section with loose fruit and veg to sit alongside their packaged veg. Customers will see an entire section of the fruit and veg department with no plastic. There will be a neighbouring section where customers can still buy packaged veg, if they choose.

The loose fruit and veg areas will be rolled out in 60 Morrisons stores during the course of 2019. They will then continue to be introduced as part of the supermarket’s ongoing store refurbishment programme nationwide. The areas will include everyday essentials such as carrots, potatoes and onions as well as more unusual seasonal varieties such as celeriac. Fruit will include apples, pears and oranges, plus figs, persimmons and pomegranates. For the first time, customers will also be able to buy loose cauliflower, white cabbage and chestnut mushrooms.


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