Frubana, the Colombian online platform for the sale of fruits and vegetables that seeks to connect the field directly with restaurants through technology, will soon expand to Mexico and Brazil.
Fabian Gómez, its creator, spoke about how he grew up in a family of farmers who produced fruit in Usiacuri (Atlantico). There he witnessed the problems of the countryside and the obstacles farmers have to deal with to sell their crops. His family experience taught him that producers received up to three times less money for the fruits that were later sold in the markets, which led him to try to find a solution so that producers could make better use of their crops.
His passion for technology awoke when he joined Rappi, which he left when he created Frubana together with his partners Miguel Silva, an expert in technology, and Alex Burrowes, in charge of product development.
The platform connects restaurants directly with producers, with a logistics that is based on technology that calculates the most profitable routes to transport fruits and vegetables.
They have been active for less than a year but have already generated more than 100 jobs. They are based in Bogota and Barranquilla, and are growing at a 50% monthly rate and serve more than 1,000 active clients in both cities.
According to estimates, this year Frubana's profits will amount to 6 million dollars, and they are getting ready to be in Mexico and Brazil soon.