For three years, Stephan Schneider worked for HillFresh International, creating various innovations with the Juisy brand, for example, and an exciting Nickelodeon kid’s fruit assortment. He’ll now continue independently with his own company Cre8tives. A company that wants to help companies be distinctive with creative solutions in the field of marketing and communication tools. An important development in this is the plastic discussion with which Cre8tives wants to help companies achieve an assortment of more sustainable packaging.
Circular Packaging Model, click here for magnification
“In my position as marketing manager for HillFresh, I saw just about everything in the field of packaging. I was quite surprised by the ignorance within fresh produce about packaging, materials and the recycling of these. Compostable plastics are praised by a lot of people, because they assume the statements of various salespeople are true. A lot of companies have started using more expensive materials in their packaging that turn out not to be all that sustainable. I want to change that with Cre8tives,” Stephan says.
“During a visit to the LCA centre, I gained a lot of information, and I then turned this into an orderly model. The model is fairly easy to use, and actually has two starting points: that of the product and that of the packaging. Important for a packaging is that the materials used can be recycled in Europe, and that’s often where mistakes happen. A lot of compostable plastic can’t be thrown out with the green or plastic waste. This should be thrown out with non-recyclable waste, and is therefore not a sustainable solution, as this is immediately burned. It’s surprising how many companies pay too much for more expensive packaging material that doesn’t do what it promises. The next no-go is natural packaging that has been made from multiple materials that consumers won’t automatically separate. Mono-materials are the future, and we’ll have to head in that direction much more. The accompanying model gives a first look at the route that should be followed for a more sustainable assortment of packaging, in any case. If any companies would like more advice in this field, they could always contact me,” Stephan says.
Besides advice in the field of packaging, Cre8tives can also be approached for a creative view of the management with which companies can be distinguished from their competition. “A creative concept or a new innovation can often open doors that would otherwise remain closed. Whether it’s an idea, innovative research, an event or just a creative brainstorming session, Cre8tives is the right company for you,” Stephan concludes.