Ricardo Marquez Reyes has joined Fall Creek Farm & Nursery, Inc., as commercial manager for Mexico, responsible for establishing and developing strong relationships with the company’s blueberry nursery and genetics customers in Mexico, overseeing the implementation and administration of new genetics licensing programs, and managing the customer service, sales and grower support team. He is based in Jalisco, Mexico.
Marquez has more than 15 years of experience in agricultural companies, from managing key accounts and the customer experience to coordinating product quality, regulatory compliance, and operational efficiency efforts. Most recently, he was sales and technology development manager for Advanta Seeds in Mexico, where he developed corn and sorghum evaluation trials and provided technical training to the sales team. Previously, he held technical product development and account management positions with Dupont Pioneer, a worldwide leader in agricultural genetics and biotechnology, and was counselor for agricultural production and international commodities acquisitions with Grupo Modelo, Mexico’s largest brewery.
“Ricardo understands the importance of customer relationships combined with high-quality technical execution,” says Co-CEO Cort Brazelton. “That combination is key to our customers’ success and we are pleased to welcome him to the Fall Creek team.”
“I’m excited to join a company that sees the value and supports the success of the whole industry,” says Marquez. “I’ve watched as the blueberry business has expanded tremendously in Mexico and heard about Fall Creek’s focus on research and development and technical customer support. Now, I look forward to integrating those teams and bringing new licensing opportunities to our grower-customers so the positive momentum will continue in Mexico.”
Marquez studied to become an agronomist specializing in plant protection at Universidad Autonoma Chapingo in Texcoco, Mexico. He is a native Spanish speaker and fluent in English.
Founded 40 years ago by the Brazelton family in Lowell, Ore., U.S., Fall Creek Farm & Nursery, Inc., is an international blueberry breeding and nursery company with nursery operations and research and development centers in the U.S., Mexico, Peru, Spain and The Netherlands. Fall Creek breeds and delivers blueberry varieties, nursery stock and grower support to commercial fruit growers throughout the world.