Side Delights® potato farmers have teamed up with mushroom growers to create an in-store promotion along with seven recipes for a new program. The program includes a point-of-sale merchandiser with a recipe card featuring a recipe and a URL to download the "Week’s Worth of Yum" e-book.
The company says that potatoes and mushrooms work naturally together in traditional and new recipes.
The partnership pairs mushrooms with Side Delights® potatoes. The two partners are helping to increase awareness on the health and nutritional benefits of potatoes and mushrooms, according to the company. It added that both potatoes and mushrooms fit into the growing Flexitarian and Plant-based lifestyle.
Side Delights also cited a recent New York Times article on mushrooms refers to them as “a powerhouse of nutrition” pointing out that the cholesterol-free vegetable is low in fat and calories and contains numerous minerals and vitamins. “Mushrooms make great meals even better, whether it’s for the ever-growing ‘blenditarian’ movement to mix mushrooms with meat for healthier, more sustainable dishes – or with the iconic potato through this exciting and creative partnership with Side Delights,” said Heather Harter, Industry Communications Coordinator with the Mushroom Council. “Potatoes and mushrooms are a perfect pair, as these delicious recipes demonstrate.”
Fat-free, sodium-free, cholesterol-free potatoes are also considered rich in vitamins and antioxidants.
“This program is a win-win for consumers and retailers, pairing two high-nutrient vegetables in creative, delicious ways, drawing consumers in-store with eye-catching promotions and recipes.“ said Kathleen Triou, President and CEO of Fresh Solutions Network. “The Weeks’ Worth of Yum in-store program is available now with target execution in stores in September for Mushroom Lovers Month. It is available only from the partners of Fresh Solutions Network and your fresh mushroom supplier.”