An Australian-bred apple brand is hoping to take its product from a commodity to giftware. Bravo branded apples launched the limited-edition Bravo Apple Gift Box earlier this year. The gift box was designed specifically for the high-end customers in the burgeoning export markets that Bravo Apples is targeting. But local demand for the gift box has surprised the industry.
According to the marketing company behind the Western Australian-bred Bravo Apples, the box "highlights this premium product even further as a ready-made, beautifully presented gift of good health".
A total of 26 WA apple orchards from the Perth Hills, Manjimup and Donnybrook are expected to supply about 1000 tonnes of Bravo apples to the local, interstate and export markets over the next few months, while the variety has been widely adopted in the south-eastern States.
Bravo Apple grower and packer, Mario Casotti from the Perth Hills, said it was a grower's dream to have a product in such high demand. April marked the start of the fourth commercial Bravo Apple season and weather conditions have meant the fruit matured a little earlier than anticipated.