Malaga's medlar campaign has not yet concluded and the total production is estimated at 2,000 tons. The fruit's cultivation takes place along the Mediterranean coast, from Alicante to Malaga. Currently, Andalusia stands out as the main medlar producing region in Spain, with a volume of 12,500 tons, supplied mostly by Malaga and Granada.
In spite of being a tasty tropical fruit, the cultivation areas have increasingly been used for the production of mangoes and avocados, whose popularity is booming. Also, these fruits require less labor than medlars and reach more attractive prices for producers.
This year's campaign, which has already passed its peak, has not been accompanied by good prices. Producers estimate that prices have fallen by a significant 50% compared to the 2018 campaign.
The earliest harvest is carried out in the municipality of Estepona, where it kicks off in the first half of March, due mainly to the climate and the variety that is grown in the area: the Agerie. This variety is the most cultivated in Alicante, as well as in Almería, because of its greater precocity; however, this year the campaign has been delayed in Estepona.
In the Axarquía, this year's harvest has started during Easter and will probably end in June. The Sayalonga agricultural cooperative is the largest producer in the area (with between 250,000 and 300,000 kilos, almost half of the region's production). The main variety in this region is the Golden nugget, which is the most acidic and easy to peel. Together with the Magdall, they are the most common medlars in Malaga and Granada.
The two key destinations for this fruit are Cordoba and Portugal, where it is highly appreciated and arouses great interest among consumers.