The month of Ramadan has begun with rise in demand for fruits. While most have become costlier by almost 25%, the mango market is experiencing the much-needed boost as the holy month coincides with the summer season again after almost 20 years.
Struggling to attract consumers until last month due to insufficient produce and high prices, mangoes are already witnessing a staggering 30% rise in export to Gulf nations which celebrate Eid al Fitr with mango-eating competitions.
Last Monday, the Navi Mumbai's Agriculture Produce Market Committee (APMC) received about 90,000 crates of mangoes, of which more than half are from Sindhudurg, Ratnagiri and Raigad districts alone; the rest are from Tamil Nadu and Karnataka. While state-grown varieties include hapus (alphonso) and raival, badami, mulgoba, raspuri, totapuri and neelam have also arrived from southern states.
Mumbaimirror.indiatimes.com quoted former director of the APMC, Sanjay Pansare, as saying: "At the beginning of the season, the market was quiet due to less production of quality mangoes. But this time, after almost 20 years, the month of Ramadan has coincided with the mango season. This has led to a surge in demand from Gulf countries. We are also exporting to Europe, America and New Zealand, but the demand from the Gulf is much more.”