French processed vegetable company Bonduelle, wants plant-based food to become the main ingredient of a meal, to innovate, to give meaning and above all taste, while respecting everyone’s eating and cultural habits.
“We are convinced that our products should inspire people to cook and eat vegetables daily, in every possible shape or form. And that they should be a source of pleasure, taste, health and vitality, day after day,” said Ilonka Audenaerde, Sales and Marketing Director, Bonduelle Benelux.
In Europe, the Bonduelle teams suggested 100% plant-based alternatives to both consumers and professionals. As part of this endeavour, Bonduelle Food Service launched its B’Creative Collection.
What are these? They are neither pasta nor rice. This ingredient is made exclusively from plants, vegetables and pulses and comes in various colours, shapes and textures, combining convenience with accessibility. Whether you use them in a salad, a side dish, risotto or even a dessert, drops are a great solution for sparking creativity in the kitchen. What’s more, they are gluten-free and suitable for vegetarians and vegans.
Bonduelle.com reports how in France, the range recently won the Grand Prix Sirha Innovation Award 2019. The product is currently being launched in Poland, Italy, Germany and Spain.