"United Fresh is one of the industry standards"

Villita Avocados is the brand of Agroexport which is an integrated grower, shipper and marketer of Hass avocados. The company sources avocados from Mexico and Peru and has customers in the US and Canada. Villita will be exhibiting at United Fresh in Chicago in June, and one of the main purposes is to meet with their customers from all over the United States and Canada.

"United Fresh is one of the industry standards, so our presence is needed as it's a fantastic opportunity to meet with our customers and showcase our programs," said Aaron Acosta of Villita Avocados. "Wayne Marshall is our salesperson for the Midwest and Southeast region and he will be present at the show to talk about our avocado programs."

Harvesting avocados in Peru

Discussions on programs and packaging displays
While the company describes their booth as being "modest", important topics will be discussed including the company's year-round avocado program out of Mexico and Peru as well as what they offer in terms of POS materials and packaging, including lugs, bags and RPC. Wayne Marshall described what visitors to the booth can expect.

"We have a standard 10 x 10 booth at United Fresh and I will be manning it as representative of the Midwest and Southeast regions to discuss with visitors our company avocado programs," Marshall said. "We will also have brochures on hand to demonstrate where we grow and pack our avocados at various times of the year. They also show the different packaging options we have available as well as highlight the different holidays for avocado promotions. Another key aspect is the variety of POS materials we offer. The contact details for the various salespeople we have covering the different North American regions will be on hand as well."

Introducing processed avocado products soon
Villita Avocados is currently working on introducing processed avocado products to the market. The company sees excellent growth prospects in this category as consumer look to diversify the fruit and vegetable products they purchase. As a result, Villita are currently working on a new processing facility dedicated to making these products.

"We are hoping to have some news soon on the progress of our new processing facility," Acosta shared. "Our aim is to provide processed avocado products which we see as a key growth market. Hopefully we will be introducing this from 2020."

Villita Avocados will be at Booth #2023 at United Fresh.

For more information:
Wayne Marshall
Villita Avocados
Ph: +1 (956) 588-5315

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