Since 2013, Biocoop has been committed to shared products. This year, the brand is promoting militant apple juice.
This is the reissue of a flagship product. Made from apples from orchards in the third year of conversion, this product is a project co-constructed by Biocoop and two member groups (Solebio and Univert). Biocoop is committed to donating 0.15 euros per bottle sold to the association Générations Futurs, with a target of 168,000 bottles per year.
Générations Futurs is an association that denounces and carries out investigations and analyses on the impact of chemical pollution on our planet and our environment. The association campaigns for the promotion of alternative production systems.
Source : lsa-conso.fr