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The popularity of ready to eat fresh products increases

Alimarket tracks boom in convenience

The ready-to-eat product range is the sector experiencing the greatest growth within the fruits and vegetables sector. The consumption of these products, which offer consumers a convenient way of eating healthy and varied options, is increasingly growing. The development of new ready to eat fresh products and their launch to the market have gained great importance.

Alimarket has analyzed the evolution of the fourth and fifth range of horticultural products and has determined this sector's growth for the market's main companies in the 2019 Report on IV Range and other refrigerated horticultural crops. It analyzes consumer trends, where organic products and pre-cut fruits have a growing percentage, and highlights the growing concern for sustainability in packaging, while increasing convenience in consumption.

Florette, Grupo Alimentario Citrus, Vegetales Linea Verde, Comfresh, Primaflor, Huerta de Peralta, Huercasa, Camporico, and La Gergaleña have presented new products within this segment, taking into account the new concepts demanded by consumers, and obtaining a successful increase in sales.

Evolution within this range of ready to eat fresh products is inevitable. Currently it's possible, not only to find pre-cut vegetables or peeled fruit that are ready to eat, but also to find complete ready-to-eat dishes that include fresh fruits and vegetables, which are increasingly more popular with consumers. This will, presumably, be the new line of growth of the companies processing fresh products; a line that many companies in the sector are already pursuing.



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