"Our new packaging is a microwave bag with a separate compartment for a spiced butter cube, which opens due to the steam that develops during cooking, so the potatoes are seasoned automatically and are ready to eat in just a few minutes," says Karin Svane Hansen from Schur®Star Systems about the new Zip-Pop bag. In addition to potatoes and Brussels sprouts, there are also other options, she says: "The possibilities are many. In addition to vegetarian vegetable mixtures, for example, poultry or a fish mix could be put in the bag."
A: compartment for spice mixture; B: compartment for potatoes or other vegetables. When heated, the seam between the two compartments opens.
The bag is a direct response to the lifestyle of today's consumer: "The potatoes are cooked in only seven minutes and there are no dirty dishes." Although this bag was newly developed for an American customer, the marketing manager expects that in the near future, the Zip-Pop will also take the European market by storm.
Cube drops into the vegetable compartment and spices the dish.
"One of our Spanish partners recently launched a microwave bag for potatoes. Agri-food producer Patatas Hijolusa is one of Spain's largest potato packers." The potato range includes many different varieties to suit all tastes and products are available in a variety of bag sizes. Patatas Hijolusa has entrusted Schur®Star with the task of bringing BabyPat® - in a practical stand-up pouch - onto the market, making the product particularly suited for the POS."
As far as the presentation of the goods is concerned, the Zip-Pop bag is extremely well-suited for consumer attraction. The packaging can be made up of 10 colors with Flexoprint, and effects such as high gloss varnish or matt varnish can be achieved. "I see great potential for European retailing," says Hansen.
"At Fruit Logistica, we had two booths where we prepared the dishes, so we were able to show our product to many potential customers. In the spring, at the 2019 CPMA Convention & Trade Show in Montreal we also received the Packaging Innovation Award."
Machine for filling the bags.
For more information:
Karin Svane Hansen
Marketing Manager
Schur Star Systems GmbH
Phone: +49 461 99 75 120
Mobile: +49 171 93 46 765
www.schur.com
ksh@schur.com